Specializing In Modest Wedding Dresses Atlanta, GA
770-315-6823

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Let There Be Color

Some more colorful insights from my favorite fashionista-Heidiluxe.

Chances are, if you are a teenage girl, you’ve been thinking about prom for the last few months, possibly even years. If you are a teenage boy, your most recent thought was about cheese puffs. Even if the boys aren’t thinking about it, it’s never too early to start planning for a spectacular dress.
When I was sixteen and shopping for a prom dress with friends, I overheard a conversation between a daughter and her mother, who were also formal dress shopping. The daughter had been trying on several dresses, mostly of the same style. Then she tried on a dress that was vastly different from the others. It was bright blue dress that had so much personality. In the other dresses she had looked cute, or pretty, but nothing special. With the final dress she looked like a knockout. She stood out in a sea of sameness. But after we all oohed and aahhed, the girl told us how she felt. She wanted to pick one of the other dresses. Her quote was, “but I want to look like everyone else.” My friends and I left in shock. Why would she want to be just one of the crowd instead of standing out as her own person, especially since dressing like in a bold gown was stunning, and dressing in sameness was so ho hum?

By choosing to dress modestly, you are already choosing to stand out. Don’t be afraid to stand out in your style too! Wearing sleeves on your gown doesn’t mean you must forego being fashionable and modern. There are so many components of style for you to consider. From the color, to the embellishment (or lack thereof), the dress length, to your choice of accessories, you have a lot of ways to display your individuality.
Be inspired by a cotillion ball. A white ballgown can have a timeless debutante feel. Choose simple accessories and white gloves and white flowers.
A dress with a print is growing in popularity and can make quite an impact. Polka dots add whimsy while maintaining a classic feel. Florals are perfect for a springtime event. Beachy waves and gladiator sandals can make it fresh and current.
Play with different hemlines. A full length gown isn’t the only acceptable length. Show of your fantastic shoes with a tea length or ballerina style skirt.
Choose a bright hued gown for maximum impact. Who can feel anything but festive in cerulean blue, honeysuckle pink, chiffon yellow, or peacock green? If all over color is more than you would like to sport, many black, white or neutral dresses can be styled with a bright sash, handbag or shoes.
And if a bold dress simply isn’t your cup of tea, consider the selecting something simple and chic and think Audrey Hepburn in Breakfast at Tiffany’s. There is nothing basic about a black gown with a healthy drenching of jewels and a bouffant hairstyle. A pair of Ray-ban wayfarers can be the piece de resistance.
Whatever you choose, prom is the perfect chance to just go for it!

Giving Women an Option

The task of finding a modest wedding dress can seem near impossible with today’s fashion trends. Still, some might be surprised to find modest options where they least expect them”.
That is a quote from the latest article to appear in which The Yellow Rose was mentioned once again. Here is the link so you can read the entire article.

http://www.mormontimes.com/article/19468/Bridal-shops-provide-modest-options-for-brides?s_cid=addthis

The hunt begins for some with optimism and ease, while others are in for a long day, sealed with sweat and tears from an unsuccessful chase.

For Mormon brides, the task of finding a modest wedding dress can seem near impossible with today’s fashion trends. Still, some might be surprised to find modest options where they least expect them.

In the small town of Lilburn Ga., Julia Kilgore has operated The Yellow Rose modest dress shop for the last three years.

When Kilgore’s first daughter was going to get married, it was hard for her to find a modest dress. She finally found one about an hour away, but it got Kilgore toying with the idea of starting up her own shop.

About four years ago, Kilgore’s daughter asked her if she was actually going to open up the dress shop.

Kilgore said her response was, “Well, I’m not getting any younger, so I’d better do it now.”

About 50 percent of the customers who come in to the shop are members of the LDS Church.

There are a lot of women who prefer modest dresses, but because that is not the “norm,” they don’t wear them, she said.

“There was a need, so I took the plunge and opened the shop,” Kilgore said.

Most of the business The Yellow Rose gets is from out of town and from outside Georgia. One bride-to-be ordered a dress from the Netherlands.

In St. Louis, Debbie Welcher has also started and sustained her own modest dress shop.

“My husband’s family is Apostolic, and I was very familiar with their modesty standards, so I wanted to open up something to help girls choose modesty,” she said.

Welcher’s store, Chatfield’s Bridal Boutique, is part of a small niche in Missouri and only carries modest dresses. The shop also has LDS temple dresses in stock and carries dresses that fit the needs of various religious backgrounds.

Like Kilgore, a high percentage of Welcher’s customers are from outside the state.

The LDS dresses at Chatfield’s are the most revealing of all the dresses in the shop, as the standards for the dresses begin with the LDS modesty standards. For example, the Jewish brides that she deals with need to have their elbows and collarbones covered.

For customers not within driving distance of a modest dress shop, ordering dresses online is an option.

Welcher said she probably mails about four or five dresses to girls in the U.S. every week but that there are many things to consider when ordering a dress that are easier to see in person than online. Such things to consider are that a dress might fit differently than originally estimated, and it might even look different than it did online.

Nancy Barrus, the artistic director and co-owner of Avenia Bridal in Provo, Utah, said purchasing dresses online is cheaper than physically going in to purchase from a bridal store, generally speaking.

However she, too, expressed concerns about buying online.

“You may get a better price, and if you’re going for price, then maybe that’s the better option,” Barrus said.

When buying online it is not possible to see how the dress fits, and ultimately you get what you pay for, she said.

“If you can spend the time shopping, that’s highly recommended,” Barrus said.

For the bride-to-be who is not geographically close to any modest options, and who doesn’t want to buy something online, alterations are yet another option.

The price for basic altering can range from $150 to $300, and the prices for build-up alterations can range anywhere from $200 to $700. Barrus recommended that those looking to get a dress altered speak with a seamstress, not just a sales clerk, to check prices on alterations.

OMG

The Yellow Rose is having a fantastic inventory sale through Saturday 1/29/11. All formal gowns and select bridal gowns in my store will be on sale up to 50% off. So come by the shop at 79 Main Street in Lilburn or call me at 770-315-6823 and get a great deal on your prom dress and wedding gown.   For my out of town customers, please call me if you are looking for a certain dress and I will gladly let you know if I have that dress in my store. 
Want to save even more money?   Then use your Visa card from Sun Trust Bank to make your purchase at The Yellow Rose and you will be eligible to receive additional discounts.
The program works as follows:
$50 reward with minimum purchase of $300 (one use per calendar year)
$15 reward with minimum purchase of $135
$75 reward with minimum purchase of $600
$125 reward with minimum purchase of $1000
Saving money and looking good – you can’t beat that combination!
 


Veiled Threats by Heidiluxe

After picking your dress, one of the most important aspects of wedding day finery is a veil. The right veil for you should compliment your wedding theme and retell your fashion story. Most bridal ensembles are not complete without a headpiece of some sort. If your wedding theme is a whimsical and fresh party, there is a wedding veil style for you. If you are planning the elegant wedding soiree, there is also veil to complete your look. Wearing a veil is an item that can set your apart from a lovely girl wearing a lovely dress to truly commanding the center of attention as a bride.

There are six general types of veils
   1. Fingertip veil. This is one of the most timeless and popular style of veil. This veil suits many dress styles and body types. It is normally very lightweight and can be worn with various hairstyles. This style often has a blusher attached. A blusher is a short front piece on a veil that goes over the face during a ceremony.

2. Cathedral veil. This veil type is the most dramatic of all veils. It is often paired with a more ornate tiara and worn with the most formal of dresses. Think of Princess Diana (but don’t think of the disastrous demise of her marriage), and her opulent gown; she wore a 25 foot veil.

 


3. Birdcage/net pouf veil. Brides who choose to wear this style of veil usually have 
very structured or sophisticated wedding dress. This style of veil is reminiscent of the
1940s and a more retro style of dressing. Birdcage veils have been making a comeback
in a very big way, so if you are looking for a very “of the moment” wedding style, try
experimenting with this style of veil.
                           
4.       Flyaway veil. A flyaway veil is a shorter, fuller veil that stops below the chin and above the shoulders. It is a very youthful and fun style of veil. It is especially complimentary to a tea length wedding gown or a more casual style of wedding dress or a dress with a bow or other details down the back. 
 5.  Mantilla veil. If you are a Latina, or secretly want to be a Latina, this is the veil for you. A mantilla is a very traditional Spanish style veil. It is a very elegant headpiece and it evokes a theatrical mood. It can look best with a lace style dress or a very simple gown.
6.      Waterfall veil/angel cut veil. This is style of veil that frames and highlights the face and has a cascade effect down your back. This works well with dresses that are highly embellished or have a long row of buttons. A dress that is highly structured can be softened with a waterfall veil.
Other important things to note about veils:
1.       Match your whites. It will be very obvious if you have a white veil and an ivory dress.
2.       Don’t be afraid to try on several styles of veils to find what is most complimentary to you. Just like shopping for your gown, it may take a lot of trial and error before you find “the one”. Don’t think that just because you’ve found your dress that any old veil will do.
3.       Keep tiara gemstones and other embellishments all in the same family. If your dress is adorned with pearls, it will often look best if your tiara or veil is trimmed in the same type of stone.
4.       Don’t let your veil become distracting to your wedding day ensemble. When people look at the bride, that’s what they need to see, not piles and piles of extra things making your look weighted down and costumey. 
Don’t be afraid to NOT commit. If you’ve tried all sorts of veils or tiaras and you would prefer to not wear one, go for it. You will always look your best if you wear what feels best.


Deals of the Week – Dec. 9 – Dec. 22

DEALS OF THE WEEK:

This week’s deals are guaranteed to be hot sellers, so if you’re at all interested, make sure you come in and try them on!

Deal #1 is a beautiful satin A-line wedding gown with asymmetrical draped skirt and hand beaded accents on the bodice. This gown is available in a size 8 and a size 16. It is on sale for $426.
Deal #2 is a red formal sheath gown with a beaded drop waist in a size 16. I’m offering it to you, my Yellow Rose readers, for 40% off! For $153 this gown is yours.
Don’t pass up these fantastic deals. Call me at 770-315-6823 to set up an appointment, or simply stop the shop at 79 Main Street in Lilburn.

How to Find the Perfect Wedding Dress

I would like to welcome my new guest blogger, the wonderfully witty and fashionista extraordinaire, Heidiluxe, to the Yellow Rose blog. Heidiluxe’s fashion background is extensive and over on her blog (www.heidiluxe.blogspot.com) she regularly opines on fashion trends, fashion victims, fashion do’s and don’ts and how she wants to get married again someday (same guy, different dress). Heidiluxe has graciously agreed to share some of her clothing/fashion/fit expertise with us and we couldn’t be happier to have her. If you’ve ever wondered how to dress your body or find a fabulous fit, look no further. Take it away Heidiluxe!


How to Pick the Perfect Dress:Shopping for the most important dress of your life can be a dream come true or a nightmare. There are more dress designers and dress options than ever before. How will you know which will be the best dress for you? In order to be able to find the “one” you’ve got to figure out what the “one” means for you. Some women talk about putting a dress on and they just know. Others may not find success so easily. Wedding gowns can be just like finding Mr. Right; trial and error and a few really uncomfortable dates.

The first step is to figure out what you like. Oftentimes what we like is what naturally looks best on us. Go to your closet and try on your favorite dress, or the dress that you get the most compliments on. You may find that there are several details that you like about it that can be a jumping off point for what you are searching for in a wedding gown.

After you have begun establish your dress identity, start looking at dresses. Perhaps you have been doing this for years. Maybe this is your first time you have ever thought about it. Look in magazines, look online, look in boutiques. Have an open mind and do some research. This step of the process is where you can involve your friends and your family. Help them feel included in your quest by showing them your favorites and asking their opinions. Enjoy this part.

When you are ready to take the plunge into trying on dresses, pare down your shopping entourage. Be selective. If you love somebody but don’t like shopping with that somebody, this is not the time to be magnanimous and invite them. Bring only a couple of close friends or family members.

Do not bring “yes” people. Bring people who will be honest, but render good feedback. If you feel like a cow, hearing a member of your entourage mooing isn’t helpful. Helpful critique is not the same as criticism; honest critique will help you, unkind comments will not.

If you chance to encounter a dress slump, don’t be discouraged. Step back from the situation and reevaluate. Ask your sales person for their advice and experience. Being open with your salesperson can be to your advantage. No one wants a happy bride more than the salesperson! They are familiar with the stock and can help guide you to something perhaps you wouldn’t have considered. Try, try again. Trying on something unexpected can refreshen your eyes and sharpen your focus to the task at hand. Also, identifying what you don’t like will help you from trying on the same wrong thing over and over.

And finally, when you find the dress that makes you feel like Mrs. Right, order it. Dresses are often made after ordering and can take several weeks or months to be shipped and you will need to have as much time as possible for alterations and fittings. Proper alterations can make a beautiful dress extraordinary when it is precisely fitted just for your body. Then, once your gown is ordered, you can start thinking about your bridesmaid’s dresses!

Deal of the Week

The Yellow Rose is now offering a Deal of the Week! Each week I’ll feature two or more dresses as my Deal of the Week – which means they’re be available to you for 40% off! The Deal of the Week is an opportunity for you to score an amazing deal on a beautiful gown. I’ll offer a variety of dresses, as well as sizes, so be sure to check back here each Tuesday for the new Deal of the Week. And make sure to tell your friends, because if the dress isn’t your size or taste, it might be theirs!

Deal of the Week – November 16 – November 20
Dress #1
A beautiful purple chiffon dress by Bonny with scattered beading throughout the bodice. Ruching along the waistline gives the appearance of a smaller waist.
Size: 22
Original Price: $275.00
Sale Price: $165.00

Dress #2
A Beautifully Modest satin gown with empire beaded waist and flowing train. A sheath style elegant dress appropriate for your most formal occasion.
I also have the same gown in purple.
Size: 16 Aquaqmarine
Size: 12 Purple
Original Price $249.00
Sale Price: $165.00

Call me (770-315-6823) or come by The Yellow Rose (79 Main Street, Lilburn) and take advantage of these great deals.

If these two dresses aren’t your favorites, I have plenty of gorgeous gowns in all sizes and available at plenty of price points. If you mention that you saw this sale on my blog, I will give you 10% of any formal dress in the store. So act now!

Shabby Apple BLOWOUT!

The Yellow Rose is having a fantastic Shabby Apple sale! All Shabby Apple dresses in stock are 30%-40% off. You will not find a lower price on Shabby Apple dresses anywhere. Call me or come in to see what sizes are available. The dresses below are what I have in stock. As you can see, they are gorgeous! A Shabby Apple dress would make an excellent Christmas gift. Don’t pass up this opportunity to save big on a beautiful new dress!

Crisp white cotton blossoms atop a bountiful, knee-length gray flannel skirt in this vintage inspired frock. The classic styling of the Ming is finished with flirty sleeves, hidden pockets, and a black waistband for added style and flair.

Cherry folds cascade from a cowl neck across the bodice of this sleek silhouette, recapturing the basic elegance of the little red dress. Soft and lovely, the West Coast Swing, with its banded elbow-length sleeves and self-tie waist, will soon become a staple for the cooler weather months.

This dress is made from a thick poly/rayon blend fabric.
To care for this dress, hand wash cold. Hang dress to dry.
This dress fits Generously. (Length of skirt hits women 5’6″ and shorter at knee)

Knock ‘em dead in this bright cerulean stunner by Rebekah McKinny for Shabby Apple. Knife pleats on the bodice and skirt add drama and movement, while the sleek tailoring of the waistband, collar and half sleeves give an unforgettable shape to this contemporary look at vintage classic. Pair it with pumps and pearls for the ultimate Upper East Side look.

This dress is a cotton/spandex blend.
To care for this dress, machine wash in cold on delicate cycle. Hang dress to dry.

This dress fits GENEROUSLY.

Princess seams dive into a flouncy skirt adorned with scrunch pockets on the Nantucket dress, creating a new take on a classic silhouette. V-neck and collar keep things feminine and crisp, while the full skirt adds movement and life to the dress.

Fit Notes:

This dress follows our True to Size fit guide. Dress is a true wrap so buxom women or those preferring more coverage through hips and thighs should consider a size larger.

Dress is made from cotton poplin with spandex for stretch. To care for this dress, machine wash cold, in the delicate cycle. Lay dress flat to dry.

French coat detailing combines with structured black sateen in this modern masterpiece by Rebekah McKinney for Shabby Apple. Black offset buttons run from the knee-length hem to the left collar bone, creating a dynamic line and a hint of drama, perfect for water cooler gossip or turning heads out on the town.


Dress fits generously.


*fit through arms runs SMALL

Straight from the office to the symphony, the Five To Nine is the dress for a stylish woman on the go. Simple lines are supplemented with playful ruching just above the bust line and at the hips, creating a contemporary yet flattering silhouette, while the playful tie collar an tucked sleeves add an urbane finish to this modest twist on the little black dress.


To care for this dress, machine wash in cold on delicate and lay flat to dry.


Make a statement at any event in this cherry red shirt dress. Crisp cotton poplin is tailored into a classic silhouette with a slightly fuller skirt and higher neckline—prefect for the modest modern woman. A true classic, Duck Beach is not a dress to miss. Available in Apple Green (with green sash).

This dress is made of cotton poplin with spandex for stretch.
To care for this dress, machine wash in cold on delicate cycle or hand wash. Hang dress to dry.



Perfect sea-blue poplin stripes wash over the feminine and flirty Marseilles dress. Combining the figure-flattering shape of a wrap dress with all the details of your favorite shirt dress, Marseilles will take you from the promenade to the corner office in no time. The crisp shirt collar is accentuated by flap pockets on the bust and a slim waist cinched with a sash. The faux-wrap design and full bias-cut skirt keep you moving freely, without worrying about unintentional exposure.


The dress is made from french blue stretch cotton poplin with multi-colored stripes.
To care for this dress, machine wash cold, delicate cycly. Lay dress flat to dry.



Embrace your inner starlet in the silky, sleek Bette D. Dress. Four pleats intersect in front and back to form a sophisticated and unexpected V-neck, and the darted tailoring keeps the silhouette sleek and stunning. Finished with buttons at the shoulder, a removable sash at the waist and a three-tiered hem, the Bette D is soon to be your new favorite for special occasions.


Fit Notes:

This dress Fits Generously. The cut is straight from shoulder to knee.

This dress is made from a poly/rayon blend. To care for this dress, hand wash cold. Hang dress to dry.
I do not have the black only the slate blue in my shop.


Fun and flirty, the Beauty Mark dress is the perfect frock for an afternoon in the park or a night at the opera. Sleek tailoring keeps this v-neck silhouette classic, while the bow at the waist and flouncy pleated skirt lend a playful air and plenty of personality to this black poplin beauty.

Black ‘Flirt’ underslip is sold separately in our ‘Accessories’ section.

Fit Notes:


This dress FITS GENEROUSLY. Fabric stretches well across bust and around hips. Belt snaps at natural waist. The cut of the skirt from hip to thigh is relatively straight and only flares around the knee with the pleats. This dress is ideal for an athletic or hourglass figure.

Dress is made from black cotton poplin with spandex. To care for this dress, hand wash or machine wash in cold on the delicate cycle. Hang dress to dry.

Plum-colored folds of soft jersey fabric dip from the shoulders into a ruched waist that runs from bust to hip on this flouncy, ballet-inspired dress. Perfect for traveling, this dress sports a V-neck and fully lined skirt for extra coverage, so whether at the office or on the road, you’ll feel comfortable and beautiful.


Fit Notes:

This dress follows our Fits Generously size chart. We recommend ordering a size down for petite customers and/or those preferring a more snug fit. This dress flatters most body types and is particularly nice for new mothers as it hides a tummy!

Poly/Rayon/Spandex blend jersey fabric. Machine wash cold, delicate cycle. Line dry.



From the office to a night on the town, the Aristocrat dress does it all. Designed exclusively for Shabby Apple by Soon Collection, the Aristocrat takes the classic tuxedo style to a whole new level with contrasting square buttons at the bodice and belt, ruffled sleeves and elegant top stitching. The elegant matte charmeuse fabric swirls from the waist to create a knee-length silhouette that is a surefire stunner.

Dress is made from matte charmeuse fabric.
To care for this dress, hand wash in cold. Hang dress to dry.


The ultimate dress for the imperial wild-child, the Antiquated dress is made of limited-edition Indian lace and is fully lined with stretch acetate for comfort and coverage. Touting all the refined finishes of a bygone era, with a few contemporary touches of our own, the dress is fitted with a stand up collar, V-neck, cap sleeves and a mid-calf hemline. To finish the look, the dress includes a 4-inch-wide black satin sash that ties at the waist. This is a dress not soon to be forgotten.

Say hello to the weekend in this girly, wine-colored tuxedo-style dress! Pintucks on the bodice and buttons down to the waist turn this take on a menswear classic into a classy feminine find! This dress also has a modern tie at waist and a low-profile side zipper. With comfortable, breathable cotton / spandex blend, the puffed sleeves button on the arm band, while the straight skirt falls just below the knee.

This dress is a wine-colored cotton/spandex blend.


Darts of soft cotton meet at a boat neck, while the faux empire waist drops to a sleek pencil skirt in the super chic Fifth Ave dress, a must-have for any working girl. Full of delightful finishing touches and loads of style, this frock takes the classic secretary dress up a notch while taking the fuss out of caring for a working wardrobe (it’s machine washable!).

This dress is a cotton/spandex blend.
To care for this dress, machine wash in cold on delicate cycle. Hang dress to dry.


This dress has a dressy tie-collar at the neck and adorable puff sleeves with a band that ends conveniently just above the elbow. The hem ends at the knee and includes trendy ruching at the hips. With its easy to care for poly / rayon / spandex jersey fabric, this dress is perfect for any occasion.


Wrap-around dress with buttons on pockets and and sleeves.


Stylish, flirty and anything but juvenile, the Sixteen Candles Dress accentuates your youthful side with a tiered skirt of four ruffles starting at the hip and hitting just below the knee. The fitted bodice with unique front-and-back princess seams shows off your femininity while the drop waist elongates your torso for clean, lean lines. This midnight blue gem finished with a no-fuss side zip and fully lined skirt. Pair it with a pretty contrasting cardigan and heels to dress it up, or boots and bangles for a more contemporary take.

The dress is midnight blue with a cotton/spandex fabric blend.
To care for this dress, machine wash in cold on the delicate cycle or hand wash. Line dry.
This dress FITS SMALL (a slightly snug, ‘true to size’).


Big and Beautiful

To all you big and beautiful brides who have not found the perfect wedding dress, take a look a these styles, all available at The Yellow Rose. All four styles are by Bonny and they are gorgeous.
A trio of pleats accents the empire bodice and modest V neckline. Lace and beadwork cover the bodice and short cap sleeves. The A-line skirt is simple and extends into the semi-cathedral train that is gathered to create soft drapes.
style #2905
size 24

Short cap sleeve gown with a modest scoop neckline. Asymmetrical pleating wraps around the bodice and falls into the layered skirt overlay. Alencon lace and beading decorate the skirt and encompass the hem of the semi-cathedral train.
Fabric:
Satin Organza

style #2901
size 22

A trio of pleats accents the empire bodice and modest V neckline. Lace and beadwork cover the bodice and short cap sleeves. The A-line skirt is simple and extends into the semi-cathedral train that is gathered to create soft drapes.

style #2909

size size 24

Short tulip sleeve gown with a modest scoop neckline covered in beads. Shirred taffeta creates an asymmetrical line at the waist. Beaded motifs dance around the skirt. Buttons add detail to the back of the bodice and semi-cathedral train. Fabric: Taffeta

style #2900
size 20

Northeast Georgia Bridal Show – March 20, 2010

Planning a wedding can be stressful. Whether deciding between dresses, reception sites, food, invitations, or cakes, it can be mentally exhausting to plan all the minute details that a wedding entails. For those brides-to-be who are looking for a helping hand, there is one event in which attendance is a must: the Northeast Georgia Bridal Show. On Saturday, March 20th, 201o the Georgia Mountain Center in Gainesville, Georgia will host the bridal show from noon until 5 p.m. Wedding services will include wedding planners, formal wear, reception sites, honeymoon travel and everything else to help brides plan their very special day.

I am particularly excited because The Yellow Rose will be providing the dresses for the fashion show. Stephanie, coordinator for the Northeast Georgia Bridal Show, contacted me about providing dresses because she wants brides to know that there are modest options for a bride’s wedding dress. This will be a great opportunity for me to not only showcase my gowns, but also to allow more people to see that a modest wedding gown can be both elegant and fashionable. Please make plans to attend now. If you would like more information about the Northeast Georgia Bridal Show go to their website at www.bridalshowextravaganza.com

The Yellow Rose Bridal Shop

The Yellow Rose Bridal specializes in fashionable modest bridal and formal gowns! Call us at 770-315-6823 or email at the_yellowrose@yahoo.com!

The Yellow Rose Online

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